Saturday, April 18, 2009

Earth Now Gets a Beer Hug

A beer that’s green!!! Sounds absurd? Well don’t be too surprised. After organic and biodynamic wine it is green beer that is making news these days.

Going by the name of Cascade Green, this organic beer company manufactures the fuzzy liquor in Tasmania Australia with a commitment towards a greener life. Their special product is called ‘Beer of the Earth’ as Cascade Green has been consistently working for over 6 years to reduce the energy and water consumption by 16% and 30% respectively in the manufacturing process.

The website is an extremely vibrant affair. But you have to be more than 18 years of age to access it. Here I read about the brewery’s green location that is surrounded by 250 hectares of pristine forest with Mount Wellington in the backdrop. The company is doing its best to maintain the beauty of the natural surroundings. And it is also taking special care to neutralize carbon emissions by purchasing carbon offsets. Via

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Friday, April 10, 2009

Wal-Mart Spells Green Out and Loud

Come October and Wal-Mart Stores Inc will be going the eco-friendly way. Yes, the largest retailer in the world has decided to reduce plastic bag wastage in its stores by 25 per cent in the US and 50 per cent in other countries. Keeping in tune with the new green promise, the store will be selling a new 50-cent reusable bag in the U.S. Also, its baggers will be trained to pack bags more efficiently, and I know this is a best eco friendly product because plastic bag is providing prolusion.

Actually, Wal-Mart is just becoming a part of the global attempt to curb the use of plastic bags. San Francisco has outlawed non-biodegradable plastic bags from supermarkets while California is encouraging their reuse. Even China has decided to put an end to the use of ultra-thin plastic bags. Countries like Rwanda and Bangladesh have also followed suit.

But looks like Wal-Mart’s little sacrifice is not aggressive enough! Environmentalists applaud their efforts but they do not think it will be able to make much difference in the large picture. The steps have to be more drastic, they say. Via

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